Digital Advertising Overview: Comprehensive Analysis
"Digital advertising is one of the fastest-growing sectors, driven by the surge in mobile internet usage, programmatic advertising, and the increasing dominance of social media and video platforms. By 2024, global digital ad spending is projected to reach $701.2 billion, with search advertising, social media ads, and programmatic advertising leading the charge. The shift from third-party data to first-party data due to privacy concerns is a major disruptor, with advertisers focusing on consent-based and AI-driven targeting.