E-commerce enterprises are thriving globally as global internet availability grows. Global retail e-commerce revenues are estimated to reach $8.1 trillion by 2026.
The e-commerce landscape is becoming increasingly competitive. To keep ahead of the competition, businesses must increase their marketing and communication activities.
SMS is one medium that organizations may utilize to boost consumer engagement and sales. Because most people are inseparable from their phones, bulk SMS marketing is one of the finest ways to capture targets' attention and elicit an immediate response.
What is bulk SMS marketing?
Bulk SMS marketing is the practice of sending promotional text messages to many clients at the same time.
It's a quick, cheap, and simple way to communicate with customers and disseminate critical information in seconds. Most e-commerce players use bulk SMS marketing for the following purposes:
Businesses can contact thousands of customers in seconds through bulk SMS. It's a fantastic tool for sending out special offers, promotions, and coupons while achieving engagement rates that few other channels can match.
SMS establishes a one-on-one relationship between businesses and their clients.
Companies can utilize the low-cost channel to congratulate clients on their birthdays, festivals, and special occasions, thereby deepening their relationship over time.
Bulk SMS is used by e-commerce enterprises to communicate purchase confirmation, shipping and transit status, delivery date, payment-related information, and so on. Such information must reach clients promptly, and SMS is the most dependable means for doing so.
Why bulk SMS?
SMS is the most efficient and cost-effective method of staying in touch with your consumers. It amplifies your marketing efforts and acts as a catalyst for communication.
The most exciting attribute that e-commerce professionals appreciate about SMS is its 98% open rate. The percentage of SMS o