How to do website competitive analysis for your own website?

You’ve been working tirelessly at building your eCommerce site, but now you want to see who else has similar products. How do you get started and what are some methods to evaluate competitors’ sites? In recent years, entrepreneurs have grown increasingly reliant on online channels to promote their businesses. This reliance has led to an increase in the number of websites competing for attention. As such, the task of choosing a web design company for developing your online store becomes increasingly important.
What is competitive analysis?
Competitive analysis is a process that helps you to identify and analyze your competitor’s strengths and weaknesses. By doing so, you can develop strategies to better compete against them. You should start by conducting an online search for relevant information on your competitors, such as their website address, products/services offered, customer reviews, social media presence, etc.
Here is the list of things you can do to conduct a website competitive analysis for your own website:-
1. Evaluating Your Competitors’ Strategy
2. Use Tools to perform the analysis
3. Review competitor’s product and service offerings
4. Analyze the level of engagement
5. Compare marketing positioning and USP
6. Inspect social media activity and benchmark
Conclusion :
In this blog, we will be discussing the process of website competitive analysis an essential tool for any business that wants to stay ahead of its competition. By understanding your strengths and weaknesses and mapping them against the websites of your industry peers, you can begin to identify areas in which you can improve your business performance.
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