The Evolving Role of Product Marketing: Insights and Strategies from Jacqueline Basil

Jacqueline Basil, a seasoned product marketer, shares her journey from startup marketer to expert in customer-centric strategies for global enterprises. She discusses the evolution of product marketing in integrated revenue organizations, creating tailored value propositions, and executing successful, data-driven campaigns that drive growth and customer retention.

Jacqueline, it’s great having you for this interview series. Tell us about yourself and your journey as a marketer.

I’ve always been passionate about the intersection of technology, strategy, and customer-centricity. My journey began in the trenches of startups. That’s where I learned about product development, and realized the transformative power of marketing in shaping perceptions, driving adoption, and influencing markets. Over the years, I’ve led high-impact product launches, developed scalable go-to-market strategies, and driven cross-functional alignment in both startups and global enterprises. Today, I specialize in turning complex solutions into compelling narratives that resonate with diverse audiences.