Top 7 Customer-Centric Supply Chain Challenges and How to Build Responsive, Demand-Driven Models
Customers expect fast, accurate deliveries—but supply chains can struggle to keep up. This article examines the top 7 customer-centric supply chain challenges, such as inaccurate demand forecasting, inflexible fulfillment, and lack of personalization. Solutions like agile planning, omnichannel integration, and customer segmentation drive responsiveness. Companies that center the customer in their supply chain design will gain a competitive edge and lasting loyalty.